The definition of a trademark varies slightly from one jurisdiction to another. However, its aim is to identify and distinguish the source of the goods or services of one party from those of others. A trademark can be as wide and varied as a brand name, logo, shape, sound, smell, colour, letter, number or any aspect that gives a unique and distinct image to a product or a service.
There is no obligation to register a trademark. However, here are five good reasons to do so:
Many small businesses or start-up owners will not consider filing trademark applications until they have been in business for months or years. This approach is often justified by budget-related issues but is very risky. Indeed, even if a trademark can be applied for at any time, there is no guarantee it will still be available in a couple of months or years, and therefore approved for registration. Ideally, as soon as you have a trademark in mind and/or have chosen your business name and logo, you should contact a trademark specialist to do a full clearance search and proceed with the filing without delay so as to secure protection for your marks.
A strong trademark strategy will help you establish a successful brand that stands out from the competition.
The requirements will depend on the jurisdiction, but in most countries, we would need the following:
A power of attorney or a declaration might be necessary in some jurisdictions.
We help our clients throughout Asia with their trademark registrations.
Please contact us to obtain a customised estimate.