Category

Trademarks
A business can successfully compete in the market when its audience recognizes the company and its products. Thus, establishing a strong brand presence is quintessential to business success.
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In a social circumstance, colours define a person’s personality. If you wear black, you can be considered as classic, dark and mysterious, insecure, introverted, powerful, or even displaying a lack of creativity. Conversely, if you wear something bright or of a cheerful tone such as yellow, it exudes positivity, brightness, and energy, while on the...
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One of the first natural steps when starting a business is picking a trade name. However, we have seen many startup owners and fresh entrepreneurs confused about registering their business and filing a trademark application, and assuming that the registration of their business is sufficient to obtain trademark protection.
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So what can be registered as a trademark in Singapore? There are “classic” trademarks such as words, names, or devices, but there are also trademarks of a new generation called non-conventional or non-traditional trademarks.
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Your trademarks form a large part of your business identity. They are also what helps people recognize your brand. Hence, it is important to get them registered. However, once registered, you may claim exclusive use of the marks for a decade only, after which you will need to renew them for the next ten years.
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While every trademark owner wishes for a smooth application and registration for their trademarks, it may not turn out that way for most. In practice, many trademark applications receive provisional refusal (objections) during the application process. The question is, why is a trademark refused by the IPOS?
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With what is happening in the world at the moment, many registries put in place measures to deal with the impact of COVID-19. In order to keep track, full details of the current situation per country are listed in this article which is updated on a regular basis in view of the rapidly evolving global...
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Do you know that you can claim priority when filing a trademark application? But before we get to that, let us explain what a priority claim in a trademark application means.
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When you have a business, using a trademark to differentiate your products or services from that of others is critical to build a strong brand image.
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Every company should pay attention to building its brand image. Once your trademark becomes popular and well-recognized, just the symbol is enough to carry your digital marketing efforts and reach wider audiences.
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