Category

Trademarks
Suppose you own a registered trademark in Singapore and are planning to authorize another party to use the mark in the country on your behalf.
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The company, Matsuda & Co, filed an application for the mark VALENTINO RUDY & Design in Singapore on 12th October 2017 in classes 18 and 25. The subject mark was opposed by Valentino S.p.A., but unsuccessfully, despite the presence of earlier marks in the opponent’s name containing the name VALENTINO.
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A trademark can be filed either as a single-class application – one class per mark, or as a multi-class application that covers several classes in a single application.
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The Southeast Asian market is growing in prominence and attracting various businesses. In fact, Singapore is ASEAN’s most developed economy, offering numerous investment opportunities for companies. However, counterfeiting and IP violations are also real problems, which is why, as a business owner, it is imperative to have a robust IP strategy in place to establish...
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Trademarks are undoubtedly an asset to every business. When it comes to getting monetary benefits from a trademark, people first and foremost think about using the mark for their products; such use is considered traditional. However, business owners should be aware that apart from the traditional use, there are other ways to generate even greater...
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A business can successfully compete in the market when its audience recognizes the company and its products. Thus, establishing a strong brand presence is quintessential to business success.
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In a social circumstance, colours define a person’s personality. If you wear black, you can be considered as classic, dark and mysterious, insecure, introverted, powerful, or even displaying a lack of creativity. Conversely, if you wear something bright or of a cheerful tone such as yellow, it exudes positivity, brightness, and energy, while on the...
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One of the first natural steps when starting a business is picking a trade name. However, we have seen many startup owners and fresh entrepreneurs confused about registering their business and filing a trademark application, and assuming that the registration of their business is sufficient to obtain trademark protection.
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So what can be registered as a trademark in Singapore? There are “classic” trademarks such as words, names, or devices, but there are also trademarks of a new generation called non-conventional or non-traditional trademarks.
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Your trademarks form a large part of your business identity. They are also what helps people recognize your brand. Hence, it is important to get them registered. However, once registered, you may claim exclusive use of the marks for a decade only, after which you will need to renew them for the next ten years.
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