The World Intellectual Property Organization (WIPO) provides this definition for Intellectual Property: Intellectual Property (IP) refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce.
One of the first natural steps when starting a business is picking a trade name. However, we have seen many startup owners and fresh entrepreneurs confused about registering their business and filing a trademark application, and assuming that the registration of their business is sufficient...
If you’re looking to start a small business in Singapore, a checklist will prove invaluable to keep track of all you need to do, and when. After all, there are numerous tasks to look into as a fresh entrepreneur and it’s easy to miss out...
So what can be registered as a trademark in Singapore? There are “classic” trademarks such as words, names, or devices, but there are also trademarks of a new generation called non-conventional or non-traditional trademarks.
Your trademarks form a large part of your business identity. They are also what helps people recognize your brand. Hence, it is important to get them registered. However, once registered, you may claim exclusive use of the marks for a decade only, after which you...
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